Sunday 10 February 2013


SEO using On-page Optimization


SEO using ON-page Optimization
Most of the people know about SEO (Search Engine Optimization), but what are the major significance of on-page optimization in SEO? Website ranking largely depends upon on-page optimization. SEO professional using on-page & off-page optimization techniques for increasing website visibility.90% of website ranking depends upon its on-page factor. Now what is on-page factor? On-page factors are directly related to the content and on-page element of the web pages.  

Major Techniques of On-page optimization: -

1. Title for every web pages and it should be related to the content of the page.Its lenght should not be more than 60 characters as per Google search engine. Title length varies from search engine to search engine.

2. Meta Tag includes two important things from seo perspective one is keyword and second is description. Use relevant keyword that is related to the webpage. Description part provides a summary for the page and it should not be more than 160 characters as per Google Search engine.

3. Keyword density ratio should be 2% percent. Keyword density ratio refers to the number of keyword found on the page in comparison to the total number of words available on the web page.

4. Page URL Optimization, the name of URL plays a very important role for search engine optimization. It should be short not more than 100 characters. Name a website as per its content and subject.

5. HTML Tags use for heading optimization and Text Optimization. Important words of your web page can be optimize with Bold, Italic and Quotes html tag. Where as important heading of your page can be optimize with heading tags i.e h1,h2,...,h6. Never use same heading tag more than twice.

6. Optimize images that exist on your pages. Search engine can not read images until it has a title, alt tag associated with it. A image on an average contains around 1000 words. Always use meaningful name for your images and must include image title, and image inklings.

7. Content should not be duplicate. IT should not be the case that you copy content from other websites. Better practice is to write your own content.Content relevancy is also important. You should not use irrelevant content on your pages. Like your website related to T.V and your mentioned about Salman Khan in your whole content. Better practice is to include content about T.V only.


If you practice above mentioned on-page optimization techniques you will definitely achieve 90% ranking on SERP (Search Engine Result Page).

Now later you need to perform off-page optimization. Off-page optimization techniques are :-
Directory Submission
Blog Commenting
Forum Participation
Social Book marking
Classified Posting
Article Submission
Press Release


Most effective website promoting strategies:-

Promoting on Social Networking websites like Twitter, Facebook, LinkedIn, Google+ and many other.
Promoting on Social Video website named Youtube.
Promoting on flickers.

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